Date set, named, ‘Wednesday night, cash night!’

At that point I was relatively new to web design, struggling to get to grips with Dreamweaver. Myself always working in ‘design view’, trying to do as little with that coding window as possible! And my friend the opposite, solely working from the ground up with just code.

These meetings proved very beneficial, allowing us to set each other targets and goals for the coming week, honest opinions on bad ideas and tips or tricks both of us had picked up.

After only a couple of meetings we had both made great progress on our websites and were ready for a new challenge. ‘A web design company perhaps.. hmm’

KEYPOINTS:

Share your goals with a friend or family member. Set common time limits and regularly keep one another updated on your progress.
Set a regular meeting, say once a week and run through each others’ goals.
These two pointers will ensure motivation levels are high and remain so.

Designing Brand Identity

To bring this idea into fruition we set about breaking down the big picture into sizeable chunks and commenced our assigned tasks.

When starting a new venture like this it is important to have clear goals about the future. Try and visualise who your customers will be and what services they’ll require.

From these thoughts, design a company model with the needs of your potential clients in mind. In our case, our potential customers would be looking for an affordable website made by highly skilled website designers.

Once we had settled on the name, the first thing to check was whether the web address was available. Fortunately, the domain name that we wanted was available. As a web design company, it seemed unnecessary to pay for a dot com domain when the focus of our work would be within the UK.

Research shows that it is much harder to get decent search ranking on Google from a dot com domain if you’re based in the UK.

A co dot uk address is much more preferable for UK companies. Also make sure your server is based in the country that you are working from.

With a domain name purchased, everything seems a little more concrete, the bright lights of our company name may soon be shining out from our website.

We had our shop but now to fill it.The first stop was designing logos and deciding on the image that would best represent us as a web design company and boost our internet marketing. After numerous sketches and ideas we chose our favourite.

With a Logo decided on, our progress took a natural progression onto colour palettes, web page creation and designing business stationary. All these factors should complement one another and also more importantly, should share similar design traits.

Consistent and uniform design in all aspects of company image is the key to a successful brand.

With this idea in mind we came up with a company slogan, ‘Designing Brand Identity’, this suited how we wanted our new company to be seen by our customers.

KEYPOINTS:

Don’t be daunted by the amount of work ahead, break it down into sizable chunks.
Once you have a name, check to see if your domain is available.
Create a Brand by combining all design elements with a common theme.
Getting noticed online

The previous section focused primarily on the design side of things. Important as design is, it must be grounded with organisation, content and protocols. My friend had been focusing on this side of things more so and concentrating on such questions like:

How much should we charge?

What timescale are we looking at for website construction?

How can we provide the most affordable website design?

Amongst many other similar logistical questions, one that stood out is:

How do we get noticed online?

This brings me nicely onto the subject of SEO which stands for Search Engine Optimisation. In our modern world the internet is becoming a more and more important business tool.

In most cases today peoples’ first impression of a company will be by checking out their website. As it stands at the moment, 80% of all internet traffic stems from Search Engines.

A good first impression is vital but that impression is somewhat lost if no one is able to find your well designed web page creation!

The shop metaphor again helps. You’ve ploughed all your money into decorating your shop with all the fancy extras imaginable but your shop is located miles from the nearest civilisation

Not Good!

An increase in website traffic is needed, this would no doubt benefit any company just as your shop would benefit from more visitors through the door.

My friend had been reading up on Search Engine Optimisation and establishing how it could work for us to help boost our internet marketing. David Viney’s book ‘Get to the Top on Google’ was an invaluable source of information, and helped open our eyes to the potential of SEO for Web Branding.

If we were to compete with large and well established web design companies we’d need to make the most out of Search Engine Optimisation. For anyone interested in this topic I would definitely advise you to check out David Viney’s Website or buy his book.

I won’t go into too much detail regarding SEO as it’s a vast topic and is constantly changing. Our plan was once again to get into our potential customers’ minds.

What would they be searching for online if they wanted to find a web design company or even just someone to provide designs for business cards?

A list of commonly used search phrases such as: web design company, web design, affordable website design, and so on were compiled. These phrases were keyed into an excel spreadsheet and then analysed.

By analysing the amount of monthly searches, the raw competition and those websites who were directly competing with us (ie. Websites which included that certain phrase), we were then able to gauge the Keyword Opportunity Index. This enabled us to handpick the most beneficial phrases to liberally sprinkle throughout our website, title bars, headers and content.

This should..so the theory goes, propel us up the Google listing mountain and have us appear high in the search when our next customer types in website design packages or a similar phrase.

It does require a lot of work, and patience is key, but putting in the groundwork in the early stages of a new business development with pay tenfold further down the road.

At this stage we had a decent list of services that we could provide and the list was ever growing. It wasn’t just web design we could offer but web hosting, company logos designed, business stationary, designing brand identity and now, Search Engine Optimisation.

Our initial idea was now blooming and we nearly had a website ready thanks to our programmer, designer & technical consultant all working together.

KEYPOINTS

Do your research, especially when SEO’s involved
Be patient! SEO takes time, not ‘sitting and waiting’ time but time spent constantly reviewing and updating your campaign
Creating a strong foundation for your business in the early stages will help promote growth.
Good communication is key when bringing different skill sets together
Ready for the Launch

After months of hard work we have taken that initial idea from the pub and run with it. Ideas and plans always change but it’s important to have a plan in the first place.

Throughout the building of this company, all our team have been constantly adding to the business plan.

As the business plan slowly evolved, it was, and still is a necessary and effective tool. As mentioned in the first section, it is important to keep track of your goals and targets and that the business plan includes all of these. This is still a good source of information for all of our weekly meetings – although now we have progressed from Cash Wednesdays to SEO Sundays!

With our web design company ready to go live, we could now focus on a previous topic discussed; getting noticed online. This is an ever more important issue and in the same vain as talking about a business plan, we understood the need to get the our name out there.

Social media is all the rage at the moment and a newly formed business would be daft not to take advantage of this new.. well newish phenomena. We have our blog at blogger, a twitter page and of course a Facebook group.

Within the last few months, for the first time ever a website has had more hits than Google, that site being the nearly household name of Facebook. The champagne must have been flowing at their end of month meeting!

It is so important these days when starting a new company to really look at the future of the internet and work out your business can benefit from it. I assure you it can whatever your trade.

KEYPOINTS

Keep a business plan and make regular updates
Use Social media sites to help get your name out there
After thoughts

I hope this article has helped and informed at some level. I have only touched on certain topics of the development of our new web design company because even at this early stage in our business development, a lot of ground has been covered.

The ongoing challenge is to keep finding new customers (and we know there’s plenty out there!) and continue to provide them with the best website designs available while holding our slogan of ‘Designing Brand Identity’ at the forefront of our minds.

The age of website design has by no means just begun but the need for web page creation is surely greater than it’s ever been. As more and more of us rely on the internet as our first port of call, the shops of the future are definitely not bricks and mortar.

For anyone thinking about starting your own business, don’t give it a second thought, get pro-active and do something about it.

We created a web design company but this article covers many aspects useful for a new business. The challenges are the exciting and exhilarating part of it, many jobs just don’t tick those boxes, unless you want to be the ones moaning about their 9-5, it’s your chance to do something about it.

A good custom web design is not merely a combination of colors, graphics and content along with its great look there are other aspects that make your website well-balanced in order for it to carry out the message for your business efficiently and effectively.

The following should be considered in creating a custom website design:

a. Easy navigation. An easy navigation helps visitors stay on your site. This is one of the most important points to be taken into account while designing your website. It assures smooth experience for its browsers. Simultaneously, proper navigation helps search engine in indexing pages of website.

b. The Logo of the website should have a link to the Homepage of the website.

c. One more very important aspect is having a site map. It helps the visitor to understand about the layout of your website like what are the main menus and submenus.

d. Communicate your requirements clearly to make sure you get the right custom web design for your company. “About Us” and FAQ or frequently asked question page let the people know who you are and how they can contact you.

e. A professional look makes the site more acceptable to its user. Select the proper color combination, page backgrounds, page size, graphic design, word/content etc.

f. Delayed uploading time might lead to losing important and valuable customers. So it is important that the loading process is fast.

g. You must update the content of your website from time to time.

Most importantly you need to put in mind the fact that your website primarily targets your visitors, who seeks help or some kind of information. A professional website will manipulate the visitor’s insight and convince them to explore deeper into your website. Your website serves as the spokesperson of the entire company so it is a must to expose your business and the products or services that you provide.

Hence it is crucial that a custom website design is created in such a way that the visitor can find what they need instantly and does not have to search for too long because they may get lost in the website. Poor website layout, slow loading process as well as improper content management annoys the visitor and make him quit within a few seconds not bothering to explore further into your website. The result is you end up losing a visitor, who could have probably turned up as your customer.

Advantages of Custom Website Design

When a business wants to have presence online, having a custom website design is the number one requirement. A well made custom website design not only helps in contributing new visits, but also reminds your visitors on the products that you are selling or the services that you are providing. Remember if you are looking for a professional looking site to win the trust of your customers custom website design is the only reliable solution.

Here are some additional benefits:

i. Since it is custom made, you can incorporate or include any suitable design the way you want.

ii. With a quality content and design, your product or services are guaranteed to stand out from the rest.

iii. You can expect a tailor made design at a very affordable cost.

The Importance of a Custom Website Design

Using a web design template can be disadvantageous on your part. Since a website represents your business, it gives you a form of identity. The problem in using templates is that people may think that your site is just a copy from another site. This is where custom website design comes in. A custom website design gives your site a feature that is unique among others. You can customize the arrangement of display, the colors to be used, presentation of products and the entirety of your page.

Every Business Needs a Custom Website Design

Technology is consistently moving forward. As it happen, it is difficult for the average computer user to keep up with the constant changes in technology. There are many companies willing to help you create a productive website.

Use your custom website design to make your product and service information clear and targeted to your audience. This is important so your customers know what they are getting. Having a highly visible site helps gain a customer base more efficiently and with less frustration for you. If you are interested in making your business grow, your best bet is an organized, customer friendly site created by a team of professionals.

Custom Web Design as a Marketing Tool

Custom web design allows customization and opinions to be expressed. So no matter how business oriented your site is, make sure that your visitors would feel the sincerity and credibility of your site in helping them with their needs. Make them feel that you give solutions to their problems. By doing so, your website will be the best marketing tool ever created.

Promoting your custom web design through Internet marketing improves the effectiveness of your website and makes your site more visible on search engines. A high search engine ranking enables your small business reach the ultimate goal by accessing new customers and markets. The small business Internet marketing and SEO services aim at making your businesses more competitive on the web by optimizing your website for most popular and relevant key phrases/keywords that target your business. High search engine ranking draws many visitors that can be converted into leads and sales.

Custom Web Design is the Key to Entrepreneurs Success

One of the most important things that you need in order to a successful entrepreneur is a custom web design. So you might want to seek help from those experts in the field. By taking their help you are sure to hit the profit in your business by offering few dollars to these web hosting companies. Without their assistance you cannot drive traffic to your site or draw visitors. Undoubtedly, behind every successful business, you will find a reputed web design company

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Consulting an expert website designer not just makes your website attractive or user friendly, but they also avoid the techniques that may confuse the visitors. Instead, they provide clear and simple navigation tools so that anyone from any part of the world can use it, also, a good website design expert avoids using a lot of complex dropdown menus with multiple tiers or flash based because often the visitors do not understand how to use them, and may leave your website.

Along with this, expert website designers also have the capability to design a website using various marketing strategies and win the confidence of the customers and persuade their buying decision. A website designer who is innovative but overlooks the marketing needs of the business fails to meet the proficiency of an expert web designer. Website design experts apply useful concepts of branding to convey distinctive features of the web page.

Few reasons how consulting website design experts can make your website usable:

Design with the users in mind

Expert website designers have a thorough understanding of your target audience and they understand that the more you know about your target audience the better it is to design for (or communicate) with them and that is why they assess all your website design decisions such as Visual presentation (personality and tone), Interaction (functionality and behavior), Structure (content and organization) as per the requirements of your target audience.

Design as per Web 2.O concept

An expert website designer makes sure to design Web 2.0 websites that allow users to execute rather than just retrieve information; they let the visitor participate on the site by registering or subscribing that encourages the users to put in value to the site as they use it.

Avoid bulk images

An expert website designer understands that if the website is confusing or difficult to use, visitor will leave. Consulting an expert not just makes your website user friendly but also impressive to look at. They design a site in a manner that it is easily accessible (properly placed text and images) and only the useful information and images are shared with the user.

There are definitely various other reasons to hire an expert website designer, but as more and more business owners realize the benefit of taking their services and products to varied, international markets, the more demand there will be to consult expert web designers.| Iphone App Builder | Magento Theme Design|SEO India Company|search optimization|What is SEO|online degree |Graphic Design Employment|Condo Website |Flash Design|Reverse Auction|Link Building Services|Web Design|SEO Services India |Managed IT Services Miami|pdf to image converter|Web design Abu dhabi|inmotionhosting.com |

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